Built to be worn hard.
The pair you actually use.
The pair you actually use.
So we overpay for the brand — treating the high-end like jewelry.
Exceptional glasses at an honest price — made to be worn where life actually happens.
Reclaimed guitar wood. Ocean-recovered nets. And new bio-plastics that biodegrade and compost.
Let's redefine what sustainable means in this category.
Curious how deep this goes? Learn more about our materials — and what's happening with sustainable eyewear.
Limited drops with cultural icons — the reach a founder network like ours makes possible.
Our team can run every one of these plays — brand, owned media, and cultural access, in-house.
Our $99 Drift carries every feature Costa, Oakley and Maui Jim sell — a better lens and more bio-content than Oakley — at 58% below their $234 average. And $30 Roam beats goodr at the same price, with a real lens instead of cheap TAC.
Two products, real margins, built bottom-up from the research — before scale drives landed cost down further.
We never raise the five-year number up front — only to the next proof point. Each round bigger, priced higher, less dilution.