So we overpay for the brand — treating the high-end like jewelry.
Exceptional glasses at an honest price — made to be worn where life actually happens.
Reclaimed guitar wood. Ocean-recovered nets. And new bio-plastics that biodegrade and compost.
Let's redefine what sustainable means in this category.
Limited drops with cultural icons — the reach a founder network like ours makes possible.
Our team can run every one of these plays — brand, owned media, and cultural access, in-house.
Head-to-head on features with Ray-Ban, Costa, Warby Parker and Maui Jim — without the brand tax. Strong margins. Honest price.